NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. B. special-interest papers. O 1.33 of a hamburger per magazine. Irrespective. A. split-run B. special-interest consumer magazines. Which of the following is true of split runs? They are highly expensive to create. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. They are also known as bleed pages. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? Chapter 9 Questions Flashcards | Chegg.com Operations Management questions and answers. D. fine-tuned sensory interceptors (FSIs). If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: Marketers of tobacco products spend most of their media budget in magazines because: B. B. guaranteed readership. She did not pay for the magazine and left it at the reception where it was initially placed. D. the higher degree of pass-along readership. This is an example of _____ advertising. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: E. NNN rates. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. It also features several advertisements for men's products such as watches, clothing, and grooming products. B. they are prohibited from advertising in the broadcast media. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. Business publications are important to advertisers because: The clutter problem for a magazine increases with more ad pages adding to its success. D. trade magazines. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. Which of the following is true of local display advertising? C. color advertising Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. Which of the following is true of the "50 percent rule"? Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. D. is the most popular method for obtaining greater reach. C. pass-along readership. The brochures were subsequently handed over to the newspaper office and distributed accordingly. B. B. create high reproduction quality ads. Trade E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. A. local zone. Advertisers generally attach greater value to primary in-home readers than pass-along readers. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. A. break through the clutter typically found in newspapers. Which of the following is true of magazine advertising? _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Lead time Lack of demographic selectivity Which of the following statements is true of consumer magazines? They create lower customer receptivity. A. C. It tends to extend the prestige associated with the magazine to the product. B. greater flexibility. The column inch Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. A. Lack of prestige Marketing Communications Ch. 7-12 Flashcards | Quizlet A. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. a. content Generally, only sports and fitness magazines experience the problem of clutter. BUAD471 Chapter 12 Bambach Flashcards | Quizlet Low clutter level During ad breaks in TV programs, some viewers change channels to avoid commercials. The more the color used in an ad, the lower the advertising cost. E. the pass-along readership offered. O c. 4 hamburgers and 3 magazines. In this scenario, Finn's Hallmark News is a: Major retail chains After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Which of the following statements is true about clutter in magazine advertising? B. E. run-of-page ad. A. Cross-boarding B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. D. Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. B. E. It is typically used only for B2B marketing. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. The ad does not contain any margins and the chocolate swirl extends to the end of the page. C. Cross-media running The test can be used as part of the process of measuring effectiveness of each ad. c. Airlines Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. Magazines that are published for special-interest groups are targeting: (Round unit cost to three decimal places. The company believes that the popularity and reputation of the magazine will enhance the image of its products. 1. Today, magazines are the primary source of entertainment apart from news and information. E. larger reach. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. Flighting creates cost efficiency by using advertising only during purchasing periods. e. They are generally considered unsuitable for reaching mass markets. C. magazine supplements E. total reader. C. maximum coverage ad. A. bleed page. Which of the following is considered an internal factor that may influence the determination of media strategy? D. farming is considered as a community service occupation. D. reduce overall costs of newspaper advertising. Which of the following types of readership is illustrated in this scenario? Which of the following is considered to be an advantage of newspapers as an advertising medium? D. farming is considered as a community service occupation. Which of the following is true of creative tactics in relation to advertising messages? E. Costs. High market share and good market potential. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. C. are not used enough to be considered a separate advertising category. The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Which of the following is considered a primary benefit derived from using magazines as an advertising medium? E. creative options. E. reproduction. Which of the following is true of standard advertising units system? Which of the following is true of magazine advertising? d. Renowned motorcycle manufacturers They are useful for reaching general consumers of services. both I and II only 11
B. psychographic Classified E. They are also known as national newspapers. A. primary readership. A. In this scenario, the company is using: MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? D. a lack of geographic selectivity. B. Velocity Inc. makes shoes for athletes. So, the first statement is correct. Which of the following is true of newspapers as an advertising medium? D. peripheral zone. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. This is an example of a(n) _____ publication. A. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. B. a circulation verification system. A. their limited pass-along readership. C. The publication must have 70 percent or more paid circulation. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. Employment, automotive, and real estate ads are the three major categories of _____ advertising. A. E. They are generally considered less effective than selective binding. B. This scenario is an illustration of: Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? C. the selectivity of magazines. NMen is likely to be an example of a: Marketers of tobacco products spend most of their media budget in magazines because: they are prohibited from advertising in the broadcast media. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. b. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? D. Industrial Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. The magazine is placed in the waiting lounge along with several other men's health magazine. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. In this scenario, Lily is considered to be a(n): B. limited frequency. CL Inc. runs a series of product ads in a popular magazine. If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. E. special category zone. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. A. D. they want to communicate customized information to magazine readers. Higher reproduction quality These individuals would be willing to pay over $200 for a good pair of running shoes. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? D. regional editions of specialty magazines. A. Which of the following is a distinctive advantage offered by magazine ads? According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. What is the purpose of a business plan submitted with a loan application? DigiSafe Inc. makes security systems for computer networks. D. Billboards E. poor reproduction quality. C. Color ads are considered better suited for attracting and holding attention. D. the creative appeal of magazine ads. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. C. professional and more. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. Newspapers are the second largest of all advertising media in terms of total dollar volume. _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. E. The publication must have a digital replica edition of magazines. False. The test can be used as part of the process of measuring effectiveness of each ad. A. D. Readership Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? They deal with products or services that are meant for personal use. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. C. printaculars. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. A. business publications. Which of the following is true of local display advertising? This scenario is an illustration of a: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. Which of the following is true of newspapers as an advertising medium? E. behavioral. B. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. B. D. split runs A. ads provide additional information that may be of value in making a purchase decision. B. E. independent publications. In order to reach this market, Velocity should use: D. business publication. D. stock card fold. A. local display E. day-after-recall. Which of the following is an example of a media vehicle? To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. E. Bimonthly. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg They do not offer permanence. They are useful for reaching general consumers of services. The flat rate system d. some combination that is not given above. E. Typically, magazine readers are less tolerant toward clutter. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? B. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. The ads are set to be launched in alternate copies of a particular issue. BUAD471 Chapter 12 Flashcards | Quizlet Newspapers in large cities provide very little geographic selectivity to advertisers. York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. E. consumer publications. B. bleed pages. A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. Display advertising C. trade publications targeted at distributors and retailers. D. magazines contain limited ads, thus advertising clutter is not an issue. 1. Which of the following statements is true about newspaper supplements? They are usually printed in alternate copies of a specific magazine. B. trade a. D. Guaranteed circulation A. ancillary circulation rates. B. they provide an effective way to reach consumers who are considered to be a part of niche markets. The publication must have 70 percent or more paid circulation. It uses column widths 2-1/16 inches wide. . Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? The clutter problem for a magazine increases with more ad pages adding to its success. During these months, the company specifically advertises its winter clothing line. They offer better reproductive quality than magazines. They should do so by advertising in: Which of the following statements about newspapers as an advertising medium is true? Its reliance on the hierarchy of effects model. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Which of the following is not true of visuals within magazines? D. flat rates. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ C. their duplicate circulation with daily newspapers. Selective binding Overall drop in magazine prices due to: 1. However, James does not pay for the magazine and is only interested in one particular column. A. Quiz 5 attempts Flashcards | Chegg.com A. digital imaging 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? Which of the following statements is true about the use of color in magazine advertising? They do not enable marketers to use geographic selectivity. C. lifestyle Which of the following is true of weekly newspapers? A. trade newspaper. E. sticker. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: the greater audience selectivity of specialized publications. C. Poor reproduction quality b. work with only the seller's broker for 30 days During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. A. flat More companies buy advertising _____ than in any other medium. In magazine advertising, this third page is referred to as a(n): Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. NMen is likely to be an example of a: C. Sunday A. E. page rate system. b. selective binding A. magazines specifically target consumers of tobacco products. C. demarcated zone. One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. D. The publication must be a member of the Magazine Publishers of America Trade Association. A. regional editions of general-interest magazines. E. is known as split running. E. principal readership. C. primary reader. C. they provide information on the lifestyle characteristics of the individuals who read various magazines. D. bleed page B. selective binding It offers relatively lower competition. E. regional newspaper. D. general-interest consumer magazines. c. psychographic selectivity A. c. They are not suitable for targeting niche markets. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. She sold the stock at$39.94 per share and paid a $39.95 sales commission. E. Demographic-oriented newspapers. D. their ability to provide or create a psychographic segregation. C. Low lead time Ltfen birini sein: O only! ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. The consumer maximizes utility by consuming at point A. II. The company is using this as a test run to identify which ad offers greater receptivity. d. Distribution. C. They are sold only through circulation. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Elean Schenandore purchased 300 shares of stock online and paid a total of $8,484.95. Verified answer. D. overruns. Postal Act of 1879--lower postage rates 2. What was the profit or loss from the sale? \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: C. is referred to as the process of selective binding. Which of the following is true of consumer magazines? Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. D. Permanence According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. Which of the following is true of magazine advertising in relation to the problem of clutter? B. multiplying the total readership by the average pass-along readership number. Newspapers are the second largest of all advertising media in terms of total dollar volume. This is an example of: D. flat rate O 1 of a hamburger per magazine. D. agate B. special-audience newspaper. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: b. Experts are tested by Chegg as specialists in their subject area. Low demographic selectivity All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. E. identify potential target markets. A. Lutfen birini sein 30 0.35 20 O 5
\text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ E. general-interest business magazines. C. Prestige B. D. They enable the creation of hundreds of copies in a continuous sequence. C. Absence of consumer receptivity to ads
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